Entrepreneurs are always looking for ways to improve their marketing efforts. With a return on investment of $42 for every $1 invested, email marketing continues to be a potential marketing strategy. It’s critical to get the best software that can advance your marketing if you want to maximize the potential of email marketing.

Email marketing software is much more than just a tool for sending and tracking emails. The program transforms into a potent tool for expanding your customer base, segmenting your list, and integrating all of your marketing platforms.

There are many different types of email marketing tools in India; in order to provide you with the best solutions, let’s compare their costs, usability, and other factors.

Mailchimp

Mailchimp is the best all-around email marketing software since it provides the tools that most businesses require without being excessively difficult or confusing. Campaigns can be created, A/B tested, and reports including open rates, click-through rates, unsubscribe rates, and other metrics can be obtained. In addition, of the apps we reviewed, it offers the most generous free-forever programs.

The free plan of Mailchimp allows up to 2,000 contacts and 10,000 email messages each month. Its platform is one of the simplest to learn to use and has drag-and-drop options for email customization.

There are three premium subscriptions in addition to the free one, and their prices vary according to how many members you have (nonprofits get a 15% discount):

• Essentials: $9.99 to $270 per month

• Standard: $14.99 to $540 per month

• Premium: $299 to $1,190 per month

Pros

• Free-for-all strategy (up to 2,000 contacts)
• Simple to create and modify campaigns
• Clear reporting that enhances future sends
• combines with a huge number of software platforms

Cons

• expensive for larger contact lists,  (more than 15k subscribers)
• minimal phone support
• Not suitable for highly advanced marketing teams.

Any business looking for an easy way to send emails to its consumers should use Mailchimp as their go-to tool. When you upgrade to the first paid plan, you gain access to more advanced functionality like A/B testing and multi-step journeys. It also has an easy-to-use email editor.

ActiveCampaign

ActiveCampaign is the best email marketing software for automation since it contains hundreds of pre-built automation that allow you to customize campaigns for each subscriber. As you set up the campaign, there are help manuals available throughout the software, and ActiveCampaign offers prompt, professional customer service.

ActiveCampaign is email-based customer experience automation (CXA) software. It supports more than 850 integrations and is made to manage contacts and the sales process.

The software can be tried out for 14 days for free. The next step is to sign up for one of the four premium plans, which you can do either monthly or annually. Depending on the plan, the annual payment savings can be anywhere between 15% and 40%.

• Lite: $15+ per month
• Plus: $70+ per month
• Professional: $159+ per month
• Enterprise: $279+ per month

You can buy a plan and change it for the number of contacts you have while still enjoying the fundamental features of the plan. For $405 a year, you may get the Lite plan, which includes 500 contacts, and gradually upgrade it to 100,000 contacts.

MailerLite

MailerLite is the most user-friendly email marketing tool since it offers a drag-and-drop interface that makes creating the design you desire enjoyable and easy. The company’s purpose is focused on simplicity, hence the program has a streamlined and clean appearance.

Because of its superior user-friendly platform, MailerLite is the ideal option for beginners in email marketing. If users run into any issues, email help is available to address their concerns.

Pros

• Designing emails is simple thanks to a drag-and-drop interface.
• Up to 1,000 contacts are included in the free plan.
• Email support
• There are many email templates available.

Cons

• Does not integrate CRM features (Though it allows for integration)
• only a few integrations
• To open an account, a lot of company information is required.

It offers a free-for-ever plan with 12,000 email sends and 1,000 subscribers. There is a premium plan available if you require more bandwidth or desire more advanced features (such as the option to remove MailerLite branding). Cost varies according to the number of subscribers.

• Up to 1,000 contacts: $10 per month
• 1,001 to 2,500 contacts: $15 per month
• 2,501 to 5,000 contacts: $30 per month
• 5,001 to 10,000 contacts: $50 per month

You have the option of paying annually or monthly, although the annual plan offers a 30% reduction. Additionally, nonprofits get a 30% discount.

Hubspot

Hubspot is the greatest all-in-one marketing suite since it provides excellent tools and reporting for all of your marketing campaigns across several channels (website, social, email marketing, and more). With Hubspot’s CRM, you can keep track of every contact information and draw customers through lead forms, live chat, and online advertisements.

Also Read: The 7 Best Social Media Marketing (SMM) Tools 2022

Pros

• Complete marketing package with CRM, social media, blogging, and email marketing features
• Email deliverability ratings are maintained through the email health tab.
• Pay for contacts you are actually marketing to alone.
• Follow leads throughout their purchasing process
• Online training tools that are useful

Cons

• neither offers a low-cost nor a free plan.
• Not for companies seeking only email marketing tools
• It is challenging to incorporate a different CRM, such as Salesforce or Pipedrive
• steep learning curve to fully realize the potential of marketing

There is a 14-day free trial period after which you must sign up for one of their three paid plans. Although you can save an infinite number of contacts for free, you will need to pay more if you email more than the stated limit. If you pay annually, the first two plans are discounted by 10%. (the Enterprise plan must be paid annually).

In order to give you a unified picture of how contacts interact with your website, Google AdWords, social media, and email marketing, Hubspot consolidates all of your marketing operations into one location. It offers insights into the buying process, assisting business owners in more successfully customizing their marketing campaigns.

• Starter (up to 1,000 contacts): $50 per month
• Professional (up to 2,000 contacts): $800 per month
• Enterprise (up to 10,000 contacts): $3,200 per month

Hubspot centralizes all of your marketing campaigns so you can see how contacts engage with your website, Google AdWords, social media, and email marketing.

Moosend

The most cost-effective alternative is Moosend, not only because its premium plans are more cheaper than most of those on the market, but also because you can choose to pay either by the number of subscribers or the number of emails sent, whichever is more affordable for you. Additionally, its capabilities are simple to use and make it simple to send your audience engaging emails at the appropriate times.

Moosend is a low-cost platform that allows consumers the option of being invoiced via subscribers or email. If you need assistance in customizing your email campaign there are a lot of ready templates.
 
There are 1,000 subscribers included in Moosend’s Free Forever plan, as well as a Pro Plan and an Enterprise plan with tiered pricing.

• Up to 2,000 subscribers: $10 per month
• 2,001 to 2,500 subscribers: $20 per month
• 2,501 to 5,000 subscribers: $30 per month
• 5,001 to 8,000 subscribers: $40 per month

Moosend is one of the most affordable email marketing tools on the market, yet it’s powerful enough to handle most email marketing campaigns for small businesses, earning it our top spot as the most economical alternative. You can choose the payment method that is most cost-effective for your company by paying either by the number of subscribers or the number of emails delivered.

Drip

Drip is the best email marketing platform for e-commerce businesses due to its comprehensive workflows and advanced list segmentation. This combination results in subscribers receiving timely follow-ups based on their interactions with your emails and tailored emails that are triggered by their purchase behaviors on your website.

Drip is the greatest email marketing tool for e-commerce businesses because it was created to enhance the online shopping experience for customers. When setting up and utilizing the service, its user assistance is accessible to assist.

Drip offers a 14-day free trial and a single plan with monthly prices ranging from $19 to $1,599 based on the number of contacts in your account. Here are some examples of the price ranges:

• Up to 500 contacts: $19 per month
• 501 to 2,000 contacts: $29 per month
• 2,001 to 2,500 contacts: $39 per month
• 2,501 to 3,000 contacts: $49 per month

It is recommended to obtain information directly from the website for charges greater than this amount of contacts. Before you need to get in touch with them for personalized corporate pricing, the tiered scale extends up to 140,000 contacts for $1,599.

Drip was created with e-commerce in mind, therefore its lead generation forms, processes, and email templates were created with e-commerce best practices in mind.

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