Over the past few years, hashtag usage on social media has increased significantly. Brands often create customized hashtags for specific campaigns. This makes it easier to keep relevant posts and conversations together. These hashtags are especially important for Instagram and Twitter as they allow you to easily group similar content together.

Hashtag Tracking Tools can help you find relevant and popular hashtags. These tools show how popular certain hashtags have become over time. Although most tools for tracking hashtags are not free, many offer a free trial. Depending on your needs, there are many free tools that you can use. Twitter even offers a powerful hashtag search system that will assist you with hashtag discovery.

Without expensive tools, it can be difficult to track and find relevant hashtags like social media hashtags for business. It is possible to combine these free tools with well-organized systems.

It is worth trying out a few tools to determine which ones best suit your needs if you’re serious about following hashtags. You can also try the free trial versions of paid products.

Best Free Social Media Hashtag Tools for 2022:

1. Brand24

Brand24 is a website that helps you monitor the performance of your brand and products online. It does however include a powerful hashtag search tool. It includes both hashtag tracking as well as hashtag analytics. 

You can track hashtags on Twitter, Instagram, and other social media networks using hashtag tracking. With hashtags, you can track campaigns and contests. Brand 24 can help you identify top influencers and measure social media reach.

This tool allows you to count the number and posts for a hashtag. This tool allows you to analyze the popularity and performance of a hashtag.

Hashtag Tracking can be used to estimate your Social Media reach. Brand 24 allows you to access the most popular social media profiles by using specific hashtags. Brand 24 Max allows you to track and even monitor your hashtags.

Pricing

Get a free 14-day trial and paid plans starting at $49/mo.

2. Digimind

Digimind is a social listening tool and market intelligence tool. It analyzes many data types, including hashtags. Digimind analyzes hashtag and keyword usage to help you understand your audience. You can listen to conversations and detect their tastes, where they live, and what their location is.

Digimind’s platform allows you to analyze hashtags and perform psychographic and demographic analyses. You can, for example, segment messages by country and state to reflect the preferences and expectations of your users. You can also analyze social media conversations and hashtags to see the differences among competitors so that you can adapt your content.

Digimind clients can also use social listening and hashtags in the analysis of User Generated Content (UGC). This software tracks all conversations that are related to a campaign and targets specific hashtags as well as related hashtags.

Pricing

Demo available for free with customized paid plans

3. YouScan.io

YouScan.io allows you to analyze social media. It includes image analysis, which is a big advantage over the rest.

Although YouScan doesn’t make mention hashtag tracking separately on its website it claims to include all the usual features of social media listening. This will include mentions of specific hashtags.

YouScan’s auto-categories can help you find the most relevant content within your message streams. Auto-categories allow you to pick the most important information from a large stream. Machine learning helps YouScan sort mentions by category. The caption is an auto-category that picks up hashtags from Instagram captions.

Pricing

Get a free trial with paid plans starting from $12,000/year

Also Read: 7 Best Technical SEO Audit Tools for Free

4. BrandMentions

BrandMention is a tracking tool that helps you find all online mentions about your brand. It claims it can “dig every corner” of the internet to find relevant mentions of anyone and everything. It also considers its main uses as competitor spying.

A product that claims it can monitor the internet for relevant mentions will be able to track certain hashtags. This is useful for all hashtags, but especially for your custom hashtags. BrandMentions can be used to determine if your custom hashtag is popular and has been used.

BrandMentions can be used to hear industry trends. If you want people to consider you an industry trendetter, it can help you find the best hashtags.

You can also spy on your competitors to see which hashtags they are using frequently.

Pricing

Get a free 7-day trial and paid plans starting at $99/mo.

5. BuzzSumo

BuzzSumo is a great tool to discover “what’s the buzz?” on social media. It can be used to determine which content is most effective for any topic or competitor.

To see the popularity of specific hashtags across social media channels, you can search for them. Buzzsumo will list the most popular social posts if you type a hashtag into their Content Analyzer. Buzzsumo will suggest hashtags as soon as you begin to use them.

Buzzsumo offers brand monitoring. This allows you to track brand mentions, competitor content, and who is linking to your page. You can also monitor your progress over time. This can be used to monitor the popularity of your hashtags across social media and determine if people are using them.

Pricing

Paid plans start at $99/mo.

6. Talkwalker Analytics

Talkwalker is a paid product but they offer a free demo so that you can test it out. Talkwalker also provides free tracking software that you can use for following your campaigns and hashtags.

Talkwalker’s Social Media Analysis module includes hashtag analysis. This allows you to centralize all of your social media data using one tool.

It provides full campaign and hashtag tracking. This includes data regarding reach, engagement, mentions, shares, and reach. Talkwalker allows you to monitor any hashtags that are relevant to your brand, campaign, or event in real-time.

Talkwalker allows you to receive real-time updates about trending topics. These include an analysis of top hashtags, people, and brands that are linked to trending stories.

Talkwalker is more than a hashtag tracking tool. Its social media tracking dashboard will show you the following metrics.

• Analysis of sentiment – What’s driving negativity or positivity?
• Image recognition – This allows you to protect your brand and reputation.
• Google Analytics + Talkwalker for social media ROI
• Virality: Track how your content spreads on the internet and social media.
• Influencer marketing – identify industry influencers and brand ambassadors

Pricing

Get a free trial with paid plans starting from $9,000/year

Also Read: 10 Best SEO Tools That Will Definitely Give You Results

7. Twitter Search

Twitter has an advanced search function. You will not be able to search for specific hashtags but you can manually search for them and count their usages.

Twitter also highlights the most popular hashtags on your home screen. You can also change the location to see what’s trending elsewhere.

Twitter allows you to click on any of the trending hashtags and take you directly to a page that displays recent tweets using that hashtag.

This Twitter conversation is not hashtag-specific but contains a wealth of information about how to get Twitter Search’s best results.

Pricing

No cost

8. TweetDeck

TweetDeck is a tool that allows power Twitter users to manage multiple accounts and keep track of many hashtags, conversations, and, most importantly, hashtags.

TweetDeck allows you to manage your Twitter accounts from within the app. It is also a better way to view live conversations than in native Twitter apps.

It is a simplified version of Hootsuite’s social media scheduling app. However, it can only be used for Twitter. It is also completely free.

TweetDeck allows you to track the branded campaigns that you run for clients and yourself. Multiple hashtag campaigns can be tracked simultaneously.

TweetDeck can be used to schedule your Twitter hashtag campaigns. However, it’s limited to Twitter and cannot be used to schedule across your social media accounts.

Pricing

No cost

9. Social Searcher

Social Searcher is a social media search engine that’s free. It can be used to track users and mentions. You can also include hashtag mentions.

You can monitor all social mentions on social networks and on the internet using its search engine. It’s easy to track and measure what people say about your company, brand, or product.

Social Searcher lets you search for the most popular hashtags on Instagram and Twitter. This tool allows you to incorporate trending hashtags in your marketing strategy to increase reach.

It can also be used to detect negative sentiment. Negative hashtags can be used to attack a company or product. These hashtags can be easily spotted and used to address potential problems.

Pricing

No cost

10. Twubs

Twubs allows you to monitor hashtag performance and join Twitter Chats that are related to specific hashtags. Simply enter a hashtag to start monitoring conversations that use the tag. You can also post messages using the hashtags you have chosen.

Twubs allows you to register your own hashtag. Registering provides you with a record that can be used in trademark and other legal challenges. Twubs’s free registration exposes your primary information about your hashtag, in a format that is search engine friendly. This will help your SEO. Twubs makes searching for your hashtag easier and allows you to collect all of its uses in one customizable feed.

Twubs gives you a single social landing site that allows you to connect with your followers and share information about your hashtag. The conversations can be embedded on your blog or website.

Pricing

No cost

11. TweetChat

TweetChat is another tool that helps you to start hashtag-based chats. Simply enter the hashtag you want to use on the TweetChat page and click the “Go” button to log in with Twitter.

You can see which other Twitter chats are taking place.

Tweets can be retweeted, liked, and retweeted all within the TweetChat interface. You can quickly stop following conversations about a hashtag if you feel overwhelmed by the volume of chatter.

FavePages is a central location where you can share and enjoy your favorite tweets using the hashtags that you follow on TweetChat. They can be used to see what users have liked about the hashtags that you are interested in, and then engage with them.

TweetChat has announced that it will soon release an updated version called TweetChat+Pro. This will include hashtag-level trolling blocking.

Pricing

No cost

12. #Onemilliontweetmap

#Onemilliontweetmap offers a different approach to hashtag tracking. It tracks hashtag usage geographically. You can type any hashtag and see graphically where it is most popular. For example, #influencer is most popular in the United States of America, South Africa, and Germany.

#Onemilliontweetmap gives you a great overview of hashtag usage around the globe.

You can filter the results using useful filters, such as the ability to set a time frame. It also allows you to set up a search that displays the hashtag usage starting at a specific time.

You can render your data in a basic Cluster view for now. But, soon, Sentiment View will allow you to go more granular. This will display the hashtag’s usage in positive, negative, and neutral ways.

#Onemilliontweetmap offers the option of a “Hashtag Battle”, where you can compare the performance of two hashtags from around the world.

Pricing

No cost

13. All Hashtag

All Hashtag started as a simple tool for suggesting hashtags. It allows you to quickly create and analyze top-relevant hashtags for your marketing and social media content. It’s completely free.

Start by typing a keyword. All Hashtag will provide a list with relevant hashtags, which you can copy and paste into social media posts.

All Hashtag now includes four tools that can be used to create hashtags:

1. Hashing Generator – This is the original tool to generate top, random or living hashtags and show you the most relevant hashtags.

2. Hashtag Creator – This allows you to create custom hashtags

3. Analytics – Analyzes a hashtag to provide basic information about your marketing strategy.

4. TOP HASHTAGS – These hashtags are the most in-demand and perform the best.

Pricing

No cost

14. Hashtagify

Hashtagify lets you search for real-time insights and data about any hashtag on Twitter, including popularity rankings, related hashtags, and trends. Track any hashtag on Twitter or follow a specific Twitter user to get a more detailed analysis. It can be used to track trending hashtags and monitor relevant content.

It can also be used to improve our social media strategy via hashtag marketing. Hashtagify can help you find the most popular hashtags. You can also use customized suggestions to amplify your message and reach a wider audience.

These provide easy-to-read charts and dashboards. These enable you to monitor aggregated analytics and audit your performance.

You can try Hashtagify for free for 7 days. The Personal plan starts at $29 per month (+ VAT). It offers 2 Bronze Trackers (2 hashtags each and 2 Twitter users), 10 Top Followers per tracked hashtag, full access to the ranking of most popular hashtags, as well as the ability to bookmark your favorite hashtags.

Pricing

Get a free 7-day trial and paid plans starting at $29/mo.

15. Hashtracking.com

Hashtracking.com offers one of the most sophisticated ways to create a list. It has eight features that will help you discover more about the hashtags you are interested in. You can access the latest social media data on hashtags, and you can also explore stream walls, and create, share, and store reports. Also, you can track the history of hashtags in real-time and have a look at their past.

As you can see, Hashtracking.com delivers on the data front. You can also collect engagement analysis, geo-data, and buzzwords, determine which influencers are best for your campaigns, and view all data for future use. Hashtracking.com offers five plans as well as a free trial for its basic plan.

Pricing

Get a free 14-day trial of paid plans starting at $60/mo.

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